DFW is not one market, it is a dozen cities: Plano, Frisco, McKinney, Irving, Arlington, Fort Worth, Denton. Local searches carry those names. For any business with a physical address, a solid Google Business Profile and real location pages beat a generic "Dallas" page every time.
For franchise and multi-location businesses, the structure decides everything: one page per location with its own content, reviews and opening hours, all tied together with correct structured data. Done right, each location ranks in its own neighborhood.
B2B companies should enter through the narrow door: the specific service and the specific industry. Those searches are small, the buyers are serious, and the competition is usually thin.