Straight answer first: we are not in Manhattan. We are a ten-person web and software team in northern Italy, working in English for US companies. Below is why that usually works in your favor, when it does not, and what we build for New York businesses.
Six kinds of project cover almost everything that reaches us from the US. The first job on any call is working out which one you actually need — fairly often it is smaller than the one you came in asking for.
A handful of pages done properly: who you are, what you do, who for, how to reach you. Fast on a phone, accessible, and written around the words your customers actually type into Google. From €350 one-off, or €24.80 a month with hosting and changes included.
Product pages, checkout, shipping rules, sales tax settings, order handling. Shopify when it fits, custom when it does not, and connected to your inventory or accounting so nothing gets keyed in twice.
iOS and Android apps, or an installable web app when the App Store adds nothing. Booking, loyalty, field service, ordering, internal tools for crews who are never at a desk.
Inventory, jobs, scheduling, quoting, service reports. Built around how your company works instead of how a SaaS vendor decided everyone should work. Custom systems start from €1,500.
Leads, deals, orders and documents in one place, plus a portal where clients check status themselves instead of emailing you. Usually saves more hours than the public website.
Two systems that do not talk, and a person retyping data between them: QuickBooks, Shopify, HubSpot, Salesforce, spreadsheets. Automating that handover has the fastest payback of anything on this list.
Every city has its own mix of businesses, and its own software problems. These are the ones we see most from New York.
Practice-area pages that rank on their own, intake forms that route to the right partner, client portals for documents and case status. Built to WCAG 2.1 AA, which in New York is not optional.
Listing sites fed from your MLS or CRM, owner and tenant portals, maintenance request apps for property managers running buildings across several boroughs.
Fast menus that load on a subway connection, reservation and ordering flows that skip the marketplace fees, loyalty apps for groups with more than one location.
Quote calculators, onboarding flows, secure document upload and internal dashboards — the tools that sit around your core platform and currently live in spreadsheets.
DTC shops with real product photography front and center, wholesale ordering portals for buyers, inventory synced between the store on Spring Street and the website.
Food, wine, design and fashion brands bringing Italian products to the US: bilingual sites, B2B ordering for distributors, and a team that speaks both sides of the deal.
Manhattan agency rates are a structure cost. Midtown rent, New York salaries and an account team between you and the people doing the work all end up in the quote. For some projects that is worth every dollar; for most company websites and internal tools it is not.
We are a small team with low fixed costs. For the same work the quote is a fraction of a typical New York agency's, and not because we cut hours — there is simply less overhead to carry. You also talk directly to the person building your project rather than to an account manager who relays it.
New York has one specific risk worth knowing before you build anything: website accessibility lawsuits. A large share of ADA website cases in the country are filed in New York's federal courts, many against small and mid-size businesses. Every site we build follows WCAG 2.1 AA — contrast, keyboard navigation, alt text, form labels, screen-reader testing — because retrofitting it after a demand letter costs far more than building it right.
Italy is six hours ahead of New York. Our afternoon is your morning: between 9am and noon Eastern we are both at our desks, and that is where calls, reviews and decisions go. The rest of our working day happens while you are still asleep, so you start the morning with yesterday's questions answered and new work to look at.
The paperwork is simple: contracts in English, a fixed price in writing, invoices without Italian VAT, and intellectual property assigned to your company. Domain, hosting, Google accounts and source code are registered in your name from launch.
When we are the wrong choice. If you need someone in your office every week, a supplier on chat through your whole afternoon, or a team of fifteen running in parallel on a seven-figure program, a New York firm is the right answer — and we will tell you that on the first call rather than three months in.
On a query like "web design NYC" you are up against directories, review platforms and agencies with fifteen-year-old domains. Aiming there in month one is the fastest way to spend a budget without moving a position.
New York search is local in a very particular way: people search by borough and neighborhood — Brooklyn, Queens, Long Island City, the Upper East Side, Williamsburg — far more than by "New York". If you have a physical address, a Google Business Profile done properly plus pages written for the areas you actually serve compete in a much smaller, much more winnable field.
The other door is the problem itself. Not "accountant New York" but "accountant for restaurant groups Brooklyn"; not "IT company NYC" but the specific system you fix. Those searches have a few dozen visits a month each and convert far better, and the pages currently ranking for them are often generic filler that better writing simply overtakes.
Yes, in English. Italy is six hours ahead of New York, so your morning overlaps with our afternoon every working day. Video calls handle almost everything; for larger projects we fly over for the kickoff workshop when it genuinely helps.
We build every site to WCAG 2.1 AA, the standard US courts and the Department of Justice refer to, and we test with keyboard navigation and screen readers before launch. No developer can promise you will never receive a demand letter, but a site built this way gives a plaintiff's firm very little to work with — which is the point.
Yes, often. Bilingual sites, US-ready e-commerce with sales tax and shipping set up correctly, and B2B portals for distributors. We speak Italian with headquarters and English with the US team, which removes a surprising amount of friction.
A company website costs €350 one-off, plus €150 if you want the initial optimization for Google and Bing, or €24.80 a month with hosting, domain, maintenance and content changes included on a 24-month minimum term. Web apps start at €50 a month or €750 one-off; custom business software starts at €1,500. Larger projects get a fixed quote after a free analysis.
Italy is 6 hours ahead of Eastern time. We schedule calls in your morning, which is our afternoon, and do most of the build while you are offline. In practice you get answers overnight rather than waiting for them during your day.
Yes. On the one-off option the domain, hosting, content and source code are registered in your company's name from go-live, and the code lives in your repository. There is no license tied to us and no lock-in.
Thirty minutes on a video call, free and with no sales deck: we tell you what you actually need, what it costs and how long it takes to go live. If we are not the right fit, we tell you that too.
Book a free call