Class booking
Schedules, waitlists, cancellations and reminders, with spots released automatically.
Home/United States/Fitness apps
Fitness apps
Apps for gyms, studios
and personal trainers.
Generic fitness platforms put their brand in front of yours and take a fee on every member. A branded app — booking, memberships, workouts, progress — keeps your members in your world and the data in your hands. We build them at a fixed price, for single studios and multi-location gyms.
What we build
What members
use every day
Memberships and payments
Plans, class packs, freezes and renewals, with Stripe or your existing processor.
Workout plans
Programs from trainers with exercise videos, sets and weights, and logging in a few taps.
Progress tracking
Measurements, personal records, photos and check-ins that keep members engaged.
Coach tools
Client lists, messaging, plan templates and notes for trainers managing dozens of clients.
Front desk and access
Check-in by QR, member lookup and attendance reports for the team.
The reality
Retention is
the business.
For most gyms and studios, keeping members matters more than finding new ones. An app that members open several times a week — to book, log a workout, see progress — is a retention tool first and a booking tool second.
A branded app also changes the economics: no platform fee per member, and the member relationship stays with you if you change software later.
For personal trainers, the app replaces the patchwork of spreadsheets, PDFs and messaging apps with one place clients actually use.
The rules
Health data
needs care.
Workout, body measurement and health information can fall under state consumer health data laws such as Washington's My Health My Data Act and Nevada's similar law, which apply far beyond hospitals. We design consent and data handling accordingly.
Payment data never touches our servers: it stays with the payment processor.
A ready-made web app starts from €750; a custom branded app gets a fixed price per stage.
How we work
Fixed price,
no surprises.
- Free 30-minute callWhat you sell, who to, and what the site or software has to do. No sales deck. Sometimes the honest conclusion is that you need less than you thought.
- Fixed-price quoteOne figure in writing, covering everything needed to go live. It does not move mid-project: anything you add later is quoted separately, and only if you ask.
- Built in stagesYou see something usable within the first weeks, then every week after. Corrections happen during the build, not in a big review at the end.
- Launch and afterGo-live, checks, training for your team. Maintenance is optional — you are not locked in, and the domain, accounts and source code are in your company's name.
Across the US
Wherever you are
We work remotely with fitness apps across the country, with calls in your morning and the build happening while you are offline. Local market notes, city by city:
Northeast: New York · Boston · Philadelphia · Washington, DC
Southeast: Miami · Atlanta · Orlando · Tampa · Charlotte · Raleigh · Nashville
Midwest: Chicago · Minneapolis · Detroit · Columbus · Kansas City
Texas and the Southwest: Houston · Dallas · Austin · San Antonio · Phoenix · Las Vegas
West Coast and Mountain: Los Angeles · San Francisco · San Jose · San Diego · Seattle · Portland · Denver · Salt Lake City
FAQ
The questions we always get.
Can members install it from the App Store?
Yes, as a native app under your developer account, or as an installable web app when the stores add nothing.
Can you migrate members from Mindbody or another platform?
Usually, yes, from an export of members, plans and history. We check the data before quoting.
Does it work for a single personal trainer?
Yes. A lighter version for trainers covers plans, check-ins, messaging and payments.
How much does a website cost?
A company website costs €350 one-off, plus €150 if you want the initial optimization for Google and Bing, or €24.80 a month with hosting, domain, maintenance and content changes included on a 24-month minimum term. Web apps start at €50 a month or €750 one-off; custom business software starts at €1,500. Larger projects get a fixed quote after a free analysis.
Will we own the website and the code?
Yes. On the one-off option the domain, hosting, content and source code are registered in your company's name from go-live, and the code lives in your repository. There is no license tied to us and no lock-in.
Do we pay VAT or sales tax on your invoice?
Our invoices to US businesses are issued without Italian VAT, because business services sold outside the EU are not subject to it, and as a foreign service provider we do not add US sales tax. Your accountant will confirm how to record it on your side — it is a standard cross-border arrangement.
Got a project in the US?
Thirty minutes on a video call, free and with no sales deck: we tell you what you actually need, what it costs and how long it takes to go live. If we are not the right fit, we tell you that too.
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