Number of distinct screens and flows
Every user journey — sign-up, booking, checkout, admin — is design, code and testing. The count of real flows is the best single predictor of cost.
Short answer: anywhere from under a thousand to several hundred thousand dollars, which is useless until you know what drives the number. Here are the five factors that decide the price, what typical US quotes look like, and our own published prices.

Every user journey — sign-up, booking, checkout, admin — is design, code and testing. The count of real flows is the best single predictor of cost.
Two native apps cost more than one cross-platform app, which costs more than an installable web app. The right choice depends on what the app must do on the phone.
Payments, maps, your CRM, POS or ERP. Each integration is predictable when the other system has a good API, and expensive when it does not.
Most apps need an admin panel to manage users, content and orders. It is often a third of the work and often forgotten in early estimates.
A big-city US agency, a freelancer, an offshore team and a European studio can quote the same app very differently. Rates are driven by overhead and location as much as by skill.
Operating system updates, store requirements, hosting and small fixes. Budget for it every year.
Published industry surveys and agency price lists in the US commonly put a simple app in the tens of thousands of dollars, a typical business app with integrations at several tens of thousands, and complex consumer or marketplace apps well into six figures. The spread is wide because "an app" covers very different things.
Hourly rates explain much of it: big-city US agencies bill senior developers at rates that reflect big-city salaries and rent. Offshore teams bill far less per hour but often more in coordination time.
Our published prices, for comparison: a ready-made web app from €750 one-off or €50 a month; custom software from €1,500 for a focused first stage; and every custom app quoted at a fixed price per stage, in writing, after a free call. Most focused business apps land in the low five figures in euros.
With us, a ready-made web app starts from €750 and custom work from €1,500 for a first stage. US agency quotes for simple native apps commonly start in the tens of thousands of dollars.
A focused first version typically takes six to ten weeks; larger apps are built in stages over several months.
Usually, yes: one codebase, no store review, instant updates. Go native when you need store presence or deep device features.
Plan for hosting, store fees and a yearly update budget. Our web apps on the monthly plan include hosting, updates and support.
Thirty minutes on a call: we look at what you need and give you a fixed price in writing, with no obligation.
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