Home/Exhibition stands in Italy/MICAM stand builder

Exhibition stands · MICAM 2027

MICAM stand builder: turnkey stands at Fiera Milano Rho.

Stand design and build for MICAM Milano at Fiera Milano Rho: shoe walls with integrated lighting, try-on seating, private showrooms for buyers and installation for both the February and September editions. We have already built stands at MICAM.

MICAM Milano (February): 21–23 February 2027MICAM Milano (September): 12–14 September 2027Fiera Milano Rho, Milan

Request a quote for your stand How we work

3D render of a footwear stand with sculptural pedestals and illuminated shelves — Design render by Danova Tech, not a photo of a built stand.

MICAM at a glance

Dates are those published by the organiser (checked in October 2026). Always confirm them on the official website before booking travel and transport.

Fair: MICAM Milano, the international footwear show
Where: Fiera Milano Rho, Milan, Italy
Next edition: 21–23 February 2027
12–14 September 2027
Sector: Footwear
Official website: micam.it
Our experience: We have already built stands at MICAM.

What MICAM is and what it asks of a stand

MICAM Milano is the international footwear exhibition held twice a year, in February and September, at Fiera Milano Rho. Brands and manufacturers from Italy and from all over the world present their collections to buyers from department stores, chains and independent retailers.

Chinese manufacturers and brands are among the many international exhibitors at MICAM, alongside companies from Spain, Portugal, Turkey, India and Brazil. In a hall full of shoes, what makes buyers stop is how the collection is presented: lighting, rhythm on the shelves and a quiet place to place orders.

What a stand for MICAM needs

Shoe walls with light in the shelves. Shelves at the right depth and height with LED strips, so every model is visible and the wall reads as a collection.
Try-on and seating. Benches, mirrors and footrests for buyers to look at fit and comfort.
Private showroom corner. A closed area to show next season's samples only to selected buyers.
Same structure, two seasons. A stand you own, with new graphics for February and September, kept in our warehouse between shows.
Storage for samples. Lockable storage for boxes, size runs and catalogues.

What we do for your stand

We can handle everything from design to dismantling, or only the part you are missing.

Design and 3D render

Your stand designed on your floor space and position in the hall, approved by you before anything is built.

Materials and components

Structures, walls, floors, furniture and every component required by the design and by the fair's technical regulations.

Graphics, lighting and electrics

Printing, electrical system with Italian declaration of conformity, lighting, carpet, screens and LED walls.

Installation crews on site

Our own crews and partners build the stand during the official build-up days and dismantle it after the show.

Rent or buy

Shell scheme, modular, fabric or custom-built stands, rented or owned.

Logistics, storage, paperwork

Transport, passes and unloading slots, approval of the project by the organiser, storage between shows.

Exhibiting from China or from abroad

Most of our international clients have never worked with an Italian stand builder before. This is how we make it simple.

One contact person. From the first sketch to dismantling you talk to the same person, by email, phone or WhatsApp: in English, or in Chinese with the help of translation tools.
Our own crews, warehouse and production. Installation crews, warehouse and in-house production of structures, furniture and graphics: fewer subcontractors, more control over quality and deadlines.
Large and two-storey stands. From small shell scheme stands to custom stands of over 300 m², including two-storey stands with meeting rooms upstairs.
We work with your design. If your designer in China has already drawn the stand, we build it, check it against the Italian technical regulations and propose changes only where needed.
Contract with your company. We sign and invoice directly with your company, in China or abroad, with an itemised quote in euro.
Approvals and certificates. We submit drawings to the organiser and provide the electrical declaration of conformity and fire-rating certificates.
Your freight forwarder, our schedule. Your exhibits travel with your forwarder; we coordinate unloading slots and times so goods and stand arrive in the right order.
Storage for the next edition. If you exhibit every year, we keep your stand in our warehouse in Italy and bring it back for the next show.

How we work

From the brief to a stand ready at Fiera Milano Rho.

BriefFair, hall, floor space and type of stand, goals and budget. If you already have a design, we start from that.
Design and quote3D render and itemised quote. Work starts only when you approve.
Organiser approvalsDrawings, electrical system, connections and passes submitted according to the fair's technical regulations.
Production and build-upStructures, graphics and furniture checked before leaving; installation during the build-up days.
Show and dismantlingAssistance during the show, dismantling at the end and, if the stand is yours, storage for next time.

Request your stand

Fill in the fields: WhatsApp opens with your request ready. No WhatsApp? Use the email link.

Free itemised quote
Also at short notice
One contact person until dismantling

FAQ

Questions we are often asked.

Can we reuse the same stand in February and September?

Yes. A modular stand you own can be reconfigured for different spaces and graphics, and we store it between editions.

Can you build a stand for MICAM at short notice?

We assess every request: with modular structures and fabric graphics production times are short.

How much does a stand for MICAM cost?

It depends on floor space, type of structure, finishes, electrics and services. We do not publish standard prices: we send you a free itemised quote for your project.

Can we communicate in Chinese?

Yes. Write to us in Chinese or English: we reply in Chinese with the help of translation tools and confirm important technical details in English too, to avoid misunderstandings.

Is the stand rented or bought?

As you prefer: shell scheme, modular, fabric or custom-built, rented or bought. If it is yours, we store it for the next edition.

Exhibiting at MICAM 2027?

Tell us the fair, the dates and your floor space. We will reply with what you need and what it costs, also at short notice.

Write to us · info@danova-tech.com WhatsApp +39 388 470 6887